Challenge

Mandell’s Gallery is one of East Anglia’s most respected galleries and was founded in 1965. Originally specialising in 19th Century Norwich School and Suffolk painters, the gallery has expanded greatly and includes 19 Century English and continental artists. Our challenge was to reinvigorate and stimulate new and existing customers, to reclarify perceptions i.e. a gallery built on tradition with a contemporary edge. Brand items for consideration included logotype, website interface, use of colour, pictoral imagery and editorial language. Harmony between these components is essential in successfully communicating the new proposition.

Solution

The brand mark is designed to reflect tradition but with a contemporary twist. This is achieved in combination with typeface selection, the creation of a brand mark (seal of quality), use of colour and application.

A traditional approach with a contemporary twist