Tone of Voice means how a brand speaks. It underpins what the brand says and determines what a customer perceives. We believe that effective communication is a powerful combination of visual and written elements, working seamlessly together to deliver what is being offered.

We work in collaboration with communications professionals who have experience in commissioning and editorial management in both academic and trade publishing and in managing communications projects for public- and private-sector organizations. All are accomplished writers and editors with a fierce eye for detail and the clock.

Key skills

• exceptionally adept at dealing with the printed and
  spoken word in the roles of writer, interviewer,
  editor and proof-reader
• established record in delivering complex projects
  on schedule, happy managing several projects at
  once and working with equal facility in both public
  and private sectors
• effective communicators who have interviewed
  high-profile figures, managed and introduced
  staff conferences, given presentations to international
  delegations and delivered in-service training
• skilled at delivering briefs to designers, photographers
  and printers
• quick-thinking, able to grasp new ideas and adept
  at finding innovative solutions to practical problems

We help define a company's brand proposition, distilling what the organization says, to whom and how.
A preliminary audit will ask whether the company uses a consistent tone of voice and an established writing style – for example, one that is approachable or authoritative, conversational or technical.

Using the results of audit, specific brand and marketing items are reviewed and developed in line with the  findings. These items may include a company name, strap-line and proposition statement as well as broader editorial content.